Thursday, February 17, 2011

Joel Meyerowitz





(b. 1938)


Joel Meyerowitz is a street photographer who's works are famous for introducing color as an accepted format for serious, fine art photography. He was one of the first proponents of color film and has worked with it exclusively since the early 1970's. His highly detailed and fluidly colorful photographs capture an essence of New York City, which is where he mostly photographed, that will never exist again. His prints are beautiful and his subject matter along with his unique look and accomplished technique street photography has earned him a well established reputation in the current photographic world.

Meyerowitz with born in the Bronx to Jewish parents. In 1999, Meyerowitz made a documentary about his father Hy named Pop. The film won some critical acclaim and is a good insightful into the personal life of Meyerowitz.

In 1962, while fulfilling the position of an art director and illustrator, Meyerowitz soon became bored of working in an office and soon became entranced by photography and being in the street. After telling his boss of his plans, his boss was surprisingly sympathetic to his wishes and even gave him a Pentax camera that he owned. This is what Meyerowitz started on as what later came to be a great career in photography. Meyerowitz really came into his own during the early seventies when color photography was beginning to become mainstream but still not accepted by the fine art photographic world, which still only viewed photographs to be artful when they were in black and white. Color photography was considered a thing of commercialism and advertising. Meyerowitz broke down these barriers and insisted that color was worthy of being artful in the street photography sense.

Meyerorwitz also began using a 9x10 view camera along with his 35 millimeter work. This proved to give Meyerowitz's work incredibly rich detail and texture. And the fluid, saturated tones of the color prints create a gushing, almost psychedelic quality to the photo's richness.

During the weeks after September 11th, 2001, Meyerowitz was the only photographer granted access to Ground Zero. The only photographs we have of the immediate aftermath of that event were taken by him and are now held by the Museum of the City of New York.

Joel Meyerowitz still continues to photograph and hold exhibitions in America and abroad. Along with Mitch Epstein, he is important for laying the foundation of photography's transition to color.



Sunday, February 6, 2011

Richard Avedon

(b. March 15th, 1923, d. October 1st, 2004)
Richard Avedon was a highly successful fashion photographer who transformed the face of fashion photography into an art form instead of purely a way in which to sell clothes and magazines. He began his career as a staff photographer for Harper's Bazaar in Paris just after the end of World War Two. He was brought in to revitalize the French economy and restore Paris to its pre-war, chic environment. He worked under Harper's Bazaar's founder Alexey Brodovitch and Carmel Snow. He's stated in interviews that these people provided him with the necessary mentoring and nurturing for him to truly develop the unique look his photographs possess. In 1966, he left Harper's Bazaar to work for Vogue. He's also stated in interviews that the switch to Vogue was a transition into a more compromising, commercial mentality that he was forced to adopt in order to maintain his job. This, however, did not thwart his unique character and charisma in the studio.

Many of his models shmooze on how he would interact with them and move as they moved with his camera. Avedon' is also known for his large prints and documentary photography where he would photograph the streets of Harlem, mental institutions, and the American West. However, these works are significantly shrouded by his fashion work. Avedon worked almost exclusively with portraiture using a pure white backround and little or no props so as to not distract the viewer from anything besides the subject being photographed. This serves to give his work a minimalistic yet elegant feel. Avedon also only worked in large format and would frequently use view cameras to photograph his subjects. His last portrait was of Barack Obama during his latest project named "Democracy," a project carried forth during the 2004 presidential election. The portrait of the current day President is eerie in its foresight. Richard Avedon died from a brain hemorrhage on October 1st, 2004. He was 81 years old. Since then, he has remained an iconic fashion photographer along with Irving Penn.